Education
2021
Supply Chain Excellence: Bocconi
2021
NFX for Franchise System: Bocconi
2021
User Experience Design: Google certification
2020
Fashion Retail Transformation: Parsons School Of Design
2020
Design Thinking: D.School, Stanford University
2020
From Ideas To Prototypes: IDEO Certification
2020
Digital Warehousing: Pick - Pack - Ship
2018-2019
Crowd Thinking Through Gamestorming
2016-2017
Digital Growth Hacking & Personalisation
2015-2016
Content Marketing Frame Work
2014-2015
Customer Experience Design
2013
Design Thinking
2009-2011
2 Years Certification in “Classical Film Direction” off-campus course from London School of Film & Media
2003-2004
M.F.A (Masters of Fine Arts) as Graphic Designer from College of Art & Design, Punjab University, Lahore, Pakistan
2001-2002
B.F.A (Bachelor's of Fine Arts) as Graphic Designer from College of Art & Design, Punjab University, Lahore, Pakistan
1997-1998
B.B.A (Bachelor's of Business Administration) National Textile College.
1997-1998
Diploma in Textile Design (Evening Program) National Textile College
Informal Education
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2 year extensive research about advertising and marketing for new age customer (Gen-Y, Gen-X, Gen-Z)
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1 year of extensive research about 2 way advertising communication system
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10 years of informal education through internet on different subjects including Textile Design, Marketing, Consumer Behaviour, Nature of different Market segments (demographically & geographically), Project Management, Arts & Design, Business Development, New Media Design, Media Education, Business Management, Photography, Business Ideas development, Classical Film Direction and a lot more
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Extensive study of Print Designs in textile through online seminars, workshops, tutorials.
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Workshop on hands puppet making
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Workshop on word of mouth marketing (publicity)
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Online Short course in basic business finance & accounting
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Online Short course in Software Analysis & Project Management
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Extensive study of human reaction against advertising through different medias
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One week workshop on 2D Cell animation for Web & TV
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Short courses in video making & animation
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1 year course in Violin Playing Alhamra Arts Council, Lahore
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1 year course in live drawing from Alhamra Arts Council, Lahore
Professional Experience
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Working on a self-sponsored initiative for National Growth through Innovative Mindset. This includes setting up a National innovation lab, its a detailed business plan, and team building March 2020 - till now
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Brand consultant for Nishat Linen 2016 - Till Dec 2019 taking care of all 7 P’s of Marketing with the objective of future proofing the brand with unified Customer Experience Design including communication development, e-commerce, digital advertising, customer retention, product development, pricing strategies, store experience & growth hacking
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Creative image consultant for KHAADI 2016 - 2017 for reshaping of visual communication of brand
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6 years experience in digital marketing with specialisation in data mining APD (action per data) & e-commerce sales
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11 years experience in Brand consultancy for Sana Safinaz 2005-2016
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Direction & Production of TVCs / New media videos for brands like Sana Safinaz, Khaadi, Nishat Linen, Gulahmed, Exide Batteries , HSY, Maria B., CrossRoads etc
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11 years experience in Commercial Photography with more than 30000 shots, 800 published shoots in reputed publications like Libas International, Vogue India, Vogue Italia, Hello UAE, Visage, The News, Dawn, S+, Daily Times, FAQ etc.. The scope included Fashion Photography, Personality Shoots, Product Photography, Landscape Photography covering almost all reputed clients including LUX, EBM, SOOPER, MOBILINK, TETRA PAK, TELENOR , ROYAL FANS, KASHMIR BANASPATI, GULAHMED TEXTILES, BAREEZE, CROSS ROADS, OUTFITTERS, GEN-Y, SANA SAFINAZ, BODY FOCUS etc
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Pioneer in digital textile printing in Pakistan with special research about color profiling for accurate designer colors
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17 years experience in Communication Design & Advertising including new media design & print media design. Worked on various campaigns both internationally & nationally. The experience includes 3 years of new media design service as offshore designer for clients in UK, Canada, USA & Australia.
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10 years parallel experience in textile design. Worked on both concept development and mechanical design developments including manual and digitised methods.
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Project and Software analysis & development management for INTERACTIVE EDUCATION IN PAKISTAN for a private company named “Nafay”
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Software Analysis & development management for INTERNAL MANAGEMENT SYSTEM for 360 degrees. That automates all task and projects and HR Management.
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7 years business experience including Resham Ghar & 360 degrees. Including HR, Accounts, Advertising, and Business management.
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Designed, managed and publicised different fashion shows & corporate events for different fashion labels.
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3 Workshops on Concept Development to students of Textile Design Department, College of Arts & Design, Punjab University, Orientation for first year students regarding National Development through Arts & Design at PSFD (Pakistan School of Fashion Design)
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Skill Development vocational training for 3 months to students of BNU (Beacon house National University) & NCA (National College of Arts) regarding design development for Local Fashion in Pakistan.
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1 year teaching experience in STEP institute, Lahore. Taught “Modern media for Modern age” and “Concept development for Art & Design”.
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Worked for 1 year as Design Manager in ICAPS USA.
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Analyzed, Designed and managed more than 100 interactive websites for international clients as an offshore designer before 11 September
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Analysis & Development of Interactive educational CD in Malay language for class 3 & 4 of Malaysian children with over 45 chapters covering more than 3500 pages.
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Development of 3d architectural walk throws for an American firm as an offshore artist.
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Concept Development experience: developed concepts for varied projects including: Interior Design, TV Programs, New Businesses, Shopping Malls, and Advertising Campaigns etc.
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Worked on Beautification of Lahore closely with P.H.A from 1999-2001
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Worked as puppeteer in Alhamra Arts Council & a private Puppet Theater named “ Tamasha”
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Experienced Stage plays direction & onset lighting for 3 dramas
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Arranged & managed a play at Minar-e-Pakistan at 1st anniversary of Pakistan Atomic Trial.