about Guddu Shani

Founders, Guddu Shani Pvt. Ltd, Beetech.pk, Beetech Digital Inc. , gsproductions.pk, yesonline.pk, leftover.pk, surveybuddy.net, gssvc.net and ThandiKhichdi

We are commonly known for our fashion photography work, but deep down in our career, we have quite a diverse yet successful portfolio. we had been consulting businesses for their strategic planning, brand building, digital marketing, growth hacking, future-proofing, pragmatic advertising, trust-building, retention strategies,  business modeling, integrated marketing framework, e-commerce, textile design, retail technology, merchandising, experience design, and a lot more. We had been working as an innovation hub in the fashion & textile industry.

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With the experience of 16 years in the industry and a portfolio of over 70 thousand images, videos, and content pieces, we had been collecting data and testing the success of data-driven creativity & marketing in Pakistan.

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Our process had always been human-centered design thinking which helped us to enable businesses to grow rapidly and trigger an innovation economy.

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We discontinued all our services in Jan 2020, downscaled the whole business, and started a movement among peers by name of #iWillGiveBack. The movement is to inspire others in the private sector to come forward for the country and making this mission bigger than ourselves. With this, our interest is to start focusing completely on enablement and collaborating with fellows to focus on bigger social impacts without compromising the factor of Commercial value. SIMPLY: WEALTH GENERATION WITH A PURPOSE.

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The movement includes the enablement of youth and young entrepreneurship in Pakistan. During the tenure of the last 10 years of our company, we own pride in enabling and incubating over 70 creative entrepreneurs through in-house training and mentorship. Some of them are already award winners.

OUR VISION

ENABLING INNOVATION ECONOMY THROUGH THE SUPPORT OF KNOWLEDGE ECONOMY

OUR MISSION

To become an innovation lab that raises the bar to a level where it becomes a significant contributor to the national economy, human development through job creation & a catalyst in Pakistan's global recognition.

DESIGN THINKING

a- Developing new human-centered & innovation-injected businesses for high turnaround

b- Finding better ways to get things done at a lower cost through alternate thinking and wisdom of the crowd.

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In this regard design of our business models & product ideas through Design Thinking Process enables businesses to get a perfect user experience resulting in long term & sustainable profitability and efficiency

BRAND DEVELOPMENT

A great idea cannot be priced well until it's wrapped in a great visual form. We call it Branding. VALUE ADDITION to mere products is not possible without a consistent brand & customer's visual experience. That means MARGINAL PROFIT is not potential

without a consistent, relatable brand experience.

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In this regard, our consulting for brand development & service of brand custodianship enables brands with value addition, memorable visual experience, and create a valuable recall value resulting in enhanced bottom line & retention.

DATA-DRIVEN VISUAL ART & MARKETING

A great product with the best package is nothing if it's not shown to the right audience or fails to create a relatability with the consumer. Almost all the brands bleed exponential money in conventional marketing, which based upon perceptions. Just remember that what you perceive doesn't necessarily mean people like it.

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In this regard, our consulting for infrastructure design of Data-Driven creative & marketing makes your marketing become pragmatic and programmatic and communicates to a consumer at a hyper-personal level resulting in highly convertible advertising, reduction in advertising budgets in the long-term & a high retention rate.

MRS. SAFINAZ MUNIR

Owner, Sana Safinaz

I always associate Sana Safinaz with Guddu Shani who has been a part of our journey for many long years. Their work is beyond reproach!! Professional, thorough, and quick, they have always been a pleasure to work with. Building new and innovative concepts. They are very much a part of our success

story.

MRS. SHEHNAZ BASIT

COO, Gulahmed

It's always been a pleasure working with Guddu Shani. The only agency where the process goes smooth with timely delivery. They not only help in innovation, their business processes make sure that our business challenges are timely & rightly addressed

ALEX FEDUNOV

Director, Villacotton.com

We are a bedding online startup targeting the U.S.and European markets. Digital marketing has been a totally unfamiliar terrain for us. We are happy to meet Shani, Guddu, and all their talented team who have been providing us a full range, 360 degrees, of marketing services: strategy, brand identity, highly professional photography and videography, graphic design, content creating, social media management, website development. Whatever we met any challenge in our project we asked Shani to advise us and we always found supports and creative ideas.

MRS. NAZ MANSHA

Chair Person, Nishat Liinen

Throughout the years, numerous campaigns were launched to set up the brand image to

what it is today. Their vision has guided the

brand to achieve the business objectives and

gave a boost to the growth of the brand. Nishat

Linen highly recommends their services and

wish them all the best in their future endeavors.

OUR SCORE

172%

RETURN ON 

ADVERTISING

SPENT (ROAS)

AVERAGE 

ORDER VALUE 

(AOV)

110%

79.4%

COST PER 

CLICK (CPC)

ONLINE REVENUE

7.4x

2x

RETENTION

54%

OFFLINE 

REVENUE

WHAT IS BRANDING?

Branding is a unique experience of a business that is tangible & non-tangible both at the same time and can be felt as a feeling at every touchpoint of the business

SHANI